A few months after applying over the winter of 2017, we were honored to be one of only four startups chosen to take part in the IceLab Catapult program, a national incubator program at Western Colorado University in Gunnison, CO. The experience proved highly educational and resulted in invaluable contacts, connecting us to the people in the Outdoor industry and building Hustle Bike Labs. It also yielded a new trajectory for Hustle™ that has ultimately lead to where we are today.